The Brief
I designed a landing page for a team workspace and project management tool competing in the collaboration software space. The goal was to differentiate the product by emphasizing seamless team coordination and reduced app-switching friction.
Design Focus
I used a bold, vibrant blue as the primary brand color to convey energy and innovation, contrasted with clean white space for readability. The layout follows a benefits-first structure—leading with the problem (app-hopping fatigue), then systematically addressing it through feature showcases and customer outcomes.
Key Features
Benefit-driven sections with UI screenshots demonstrating real use cases, a feature comparison grid to show competitive advantages, extensive social proof through customer testimonials, and a simplified two-tier pricing model. The design balances visual interest with scanability for busy decision-makers.
